Real Estate Website Builder Comparison: Loftfolio and the Alternatives

A comparison written by one of the options

We build Loftfolio, so read this with that in mind. We've tried to say what each option does better than us and when you should choose it instead. Prices change, so this describes how each one charges rather than quoting figures. Pricing models were checked in September 2026; check each vendor's own pricing page before you decide.

What to compare

• Listings you can edit yourself, without a developer or a support ticket
• A page per property that search engines can index
• What happens after someone inquires: does it land somewhere you can track, or in an inbox?
• Showings: can people book one themselves?
• Team access, and whether each person costs extra
• Your own domain
• How it charges, and who else pays (some tools are free to you because the applicant pays)

General website builders (Wix, Squarespace)

How they charge: a monthly or yearly plan for the site. They do better: design freedom, templates, a blog, and your own domain on paid plans. The gap: listings, applications and showings aren't built in. You add forms, a scheduling tool and somewhere to track applicants. Choose them if you want a brochure site on your own domain and handle applicants elsewhere.

WordPress with a property plugin

How it charges: hosting, plus plugin licenses and add-ons. It does better: total control, your own domain, and in some markets plugins that send listings to the portals. The gap: you (or a developer) maintain it: updates, security, plugin conflicts. Choose it if you have a developer, or are one, and want portal feeds cheaply.

Showing and self-tour tools (ShowMojo and similar)

How they charge: per unit or per listing. They do better: high-volume showings, self-guided tours, lockbox and smart-lock access, answering services. The gap: they're about showings, not your public website or the applicant record afterwards. Choose them if showing volume is your bottleneck.

Free landlord platforms (US and Canada)

How they charge: free or cheap for the landlord, funded largely by application or screening fees paid by the applicant, plus payment fees and upgrades. They do better: screening, leases, rent collection and marketplace exposure, often at no cost to you. The gap: your listing sits in their marketplace, and your applicants pay to apply. Choose them if you're a DIY landlord who wants screening, leases and rent in one free tool and is fine with applicants paying.

Loftfolio

How it charges: $39, $99 or $249 a month for the account, not per person or per unit. Starter is one person and up to 25 properties; Pro is three people and unlimited properties; Agency is ten people. Yearly billing costs less. Prices are in US dollars, excluding any sales tax or VAT. No contract, no setup fee, and applicants never pay us anything. It does better: a branded site and the applicant pipeline in one place. A page per property with structured data, filters in the URL, every application from your site as a record with status and messages, document requests, self-booked viewings, and a valuations board, all on every plan. Owner portal and AI tools on Pro and Agency. Live the same afternoon. The gap: no custom domain yet (your address is yourname.loftfolio.com), no MLS or IDX, no portal syndication, no screening, no rent collection, no leases. The full list. Choose it if you're a small agency, leasing agent or landlord who wants your own site and one place for every applicant.

At a glance

Check it for yourself

Open the demo agency and use it like a visitor would: filter the properties, open a listing, start an application. It's built with the same settings screens you get. If you're doing the sums, this post on website costs has a worksheet.

→ See the three plans