Everything the day actually needs
A website your agency owns, one place every inquiry ends up, and the tools for the work that follows: viewings, valuations and keeping owners informed. Listed here only if it exists in the product today, with the plan it comes on.
Homes for rent in Austin
12 listings available
Two-bedroom with a yard
East Austin
Downtown penthouse
Rainey Street
Studio, warehouse conversion
South Congress
Applications
Your own property website
A branded site at yourname.loftfolio.com, built from one of twelve templates, from prime monochrome to bright city rental, then set in your own logo, colors and typefaces. Each works on a phone as well as a desktop, and writes in US, Canadian or British English to match your country. Every published property gets its own indexable page carrying RealEstateListing structured data, so search engines can read the price, address and floor area rather than guessing at them.
- Twelve templates, each with its own layout, cards and wording
- A free yourname.loftfolio.com address, indexed as your site
- Per-listing pages with structured data
- Your own sitemap and robots.txt
- Optional fees, complaints, licensing, fair housing and accessibility pages, off until you publish them
Your own domain
Run the site on your agency’s own domain instead of a Loftfolio address. Connect one you already own for free, or search for and buy one from your dashboard: we never charge more than $15 a year for it. The certificate is issued for you, and every link in your listings, emails and sitemap moves to the new address.
- Connect a domain you own, free
- Or buy one for at most $15 a year
- Secure certificate included
- Up to five domains, one primary
One pipeline for every inquiry
Applications from your site land in a single pipeline with a status you can move: new, reviewing, shortlisted, accepted, rejected. Each carries priority, tags, internal notes and budget, so the context lives with the applicant instead of in somebody’s inbox.
- Status workflow
- Priority and tags
- Internal notes
- Budget and employment fields
Messaging that stays attached
Message an applicant from their record and their replies come back to the same thread. Nothing scatters across four mailboxes, and anyone on the team can pick up where a colleague left off.
- Threaded per application
- Email notifications
- Team message board
Analytics per property
See which listings get opened and which get scrolled past, so decisions about price, photos and copy have something behind them.
- Views per listing
- Daily visit trend
Team access with real roles
Invite agents by email. Owners hold billing and the public site; agents work the listings and the pipeline.
- Email invitations
- Owner and agent roles
- Seat limits per plan
AI for the boring part
Describe a property in a sentence and get a structured listing back — title, description, amenities, floor area — ready to edit. Available on Pro and Agency.
- Listing copy from a description
- Website copy from a description
- Always editable before saving
Viewings booked from your website
Publish the times you are free and applicants book one from the listing page. Both sides get a confirmation and a reminder the day before; the applicant can cancel from their email, and you record what happened on the application.
- Times with a limit on people per slot
- Confirmations and reminders by email
- Outcomes on the listing and the application
Viewing feedbackOn Pro
Mark a viewing as attended and the viewer is asked for a rating, a view on price, how interested they are, what they liked and what put them off. You see it at once; it reaches the owner only when you approve it.
- Structured answers, summarized per property
- Comments shared only if you choose
- One request per viewing
Valuations pipeline
Owner leads on one board, from first inquiry to valuation booked to signed. Switch on a “book a free valuation” form for your website, and turn a won listing into a draft in one click.
- Leads from phone, walk-ins and your website
- Assignee, priority, tags and notes
- Instruction to draft listing
Owner portalOn Pro
Landlords and sellers sign in with a link sent to their email and see how their own property is doing. You decide, property by property, what each section shows.
- Viewings, inquiries and page views
- Applicants by stage, never by name or contact
- Read only; only their own properties
Applicant matchingOn Pro
Record what an applicant is looking for. When a listing that fits is published, it is logged against them, and they are emailed only if they asked to be, with a one-click unsubscribe your team cannot undo.
- Budget, bedrooms, type and area
- Emails only with recorded consent
- Mute an applicant or a listing
AI inquiry triageOn Pro
Budget, bedrooms, move-in date and the property an applicant means are filled in from their message, marked as AI-inferred until someone confirms them. Messages are read on our own servers, not sent to an AI provider.
- Editable, never overwrites what they entered
- Shows the words each value came from
- Marked until confirmed
AI photo checksOn Pro
Before a listing goes live, photos too small to look sharp and near-duplicates are flagged, and a suggested order leads with the best exterior shot once rooms are tagged.
- Low resolution and duplicates flagged
- Room tags
- Suggested order, applied only to drafts
What each plan includes
| Feature | Starter | Pro | Agency |
|---|---|---|---|
| Your website and listings | |||
| Listings | 25 | Unlimited | Unlimited |
| Branded website at your own address | Included on Starter | Included on Pro | Included on Agency |
| Loftfolio branding removed | Not on Starter | Included on Pro | Included on Agency |
| AI listing and website copy | Not on Starter | Included on Pro | Included on Agency |
| AI photo checks | Not on Starter | Included on Pro | Included on Agency |
| Applicants and viewings | |||
| Application pipeline and messaging | Included on Starter | Included on Pro | Included on Agency |
| Viewing booking | Included on Starter | Included on Pro | Included on Agency |
| Viewing feedback | Not on Starter | Included on Pro | Included on Agency |
| Applicant matching | Not on Starter | Included on Pro | Included on Agency |
| AI inquiry triage | Not on Starter | Included on Pro | Included on Agency |
| Landlords and sellers | |||
| Valuations pipeline | Included on Starter | Included on Pro | Included on Agency |
| Owner portal | Not on Starter | Included on Pro | Included on Agency |
| Team | |||
| Team members | 1 | 3 | 10 |
| Invite colleagues | Not on Starter | Included on Pro | Included on Agency |
What Loftfolio does not do
Better you know now than after you have moved your listings across.
- Portal syndication
- No automatic push to an MLS, Zillow, Rightmove, Trade Me or any other portal.
- Accounting and rent collection
- Loftfolio covers the front of the funnel, not the ledger.
- Tenant screening
- No credit or background checks. Request ID, income proof and references; check them with your own provider.