Everything the day actually needs
A website your agency owns, and one place every enquiry it receives ends up. Listed here only if it exists in the product today.
Lettings across North London
12 listings available
Two-bed garden flat
Islington
Riverside penthouse
Wapping
Studio, period conversion
Bloomsbury
Applications
Your own property website
A branded site at yourname.loftfolio.com with your logo, colour and typeface. Every published property gets its own indexable page carrying RealEstateListing structured data, so search engines can read the price, address and floor area rather than guessing at them.
- Own subdomain, indexed as your site
- Per-listing pages with structured data
- Your own sitemap and robots.txt
- Hero, stats, testimonials and about content you control
One pipeline for every enquiry
Applications from your site land in a single pipeline with a status you can move: new, reviewing, shortlisted, accepted, rejected. Each carries priority, tags, internal notes and budget, so the context lives with the applicant instead of in somebody’s inbox.
- Status workflow
- Priority and tags
- Internal notes
- Budget and employment fields
Messaging that stays attached
Message an applicant from their record and their replies come back to the same thread. Nothing scatters across four mailboxes, and anyone on the team can pick up where a colleague left off.
- Threaded per application
- Email notifications
- Team message board
Analytics per property
See which listings get opened and which get scrolled past, so decisions about price, photos and copy have something behind them.
- Views per listing
- Daily visit trend
- Referrer and device breakdown
Team access with real roles
Invite agents by email. Owners hold billing and the public site; agents work the listings and the pipeline.
- Email invitations
- Owner and agent roles
- Seat limits per plan
AI for the boring part
Describe a property in a sentence and get a structured listing back — title, description, amenities, floor area — ready to edit. Available on Pro and Agency.
- Listing copy from a description
- Website copy from a description
- Always editable before saving
What Loftfolio does not do
Better you know now than after you have moved your listings across.
- Custom domains
- Every agency uses a loftfolio.com subdomain. Not available on any plan today.
- Portal syndication
- No automatic push to Rightmove, Zoopla or an MLS.
- Self-service data export
- Email us and we will export your listings and applications for you.
- Accounting and rent collection
- Loftfolio covers the front of the funnel, not the ledger.