One property let or sold covers a year of any plan on this page. There is no card to start and no trial clock — the free plan simply stays free.
Free
Free/month
Get your agency online today
Starter
$29/month
For solo agents building a pipeline
Pro
$79/month
For growing agencies with a team
Agency
$149/month
For established agencies at scale
| Feature | Free | Starter | Pro | Agency |
|---|---|---|---|---|
| Listings | 3 | 25 | Unlimited | Unlimited |
| Team members | 1 | 2 | 5 | 15 |
| Branded website | Yes | Yes | Yes | Yes |
| Application pipeline | Yes | Yes | Yes | Yes |
| Applicant messaging | Yes | Yes | Yes | Yes |
| Loftfolio branding removed | — | Yes | Yes | Yes |
| AI listing copy | — | — | Yes | Yes |
The free plan is not a trial. Put three properties online, see whether the enquiries land where you want them, and upgrade only if you outgrow it.